A Picture is Worth a Thousand Dollars
Right-click to download this episode.
Duration: 9:11 • Size: 4.4 MB
Many businesses are willing to invest time and money in high quality photography for print materials. We think it's just as important for the company web site.
The photos look so good I want to lick 'em. — M Schwartz
Discussion Points
- Quality photographs tell us about your products efficiently and emotionally.
- Poor quality pictures actually lower the value of what you are selling.
- Your brand suffers when your web site is out of sync with your offline presence.
- Use photos that make sense to the context of your pages.
- Be sure the photos are processed correctly so they convey maximum clarity and beauty.
| IN | OUT |
|---|---|
| Investing regularly in web site upgrades | Spending a lot of money on print materials |
| Having a professionally built web site | Having a friend or relative do your business web site |
| Upgrading your web platform as needed | Leaving your web site alone for years in a row |
Featured Photography Sites
Getty Images
stock.xchng
istockphoto
UPDATE:
Since I originally posted this, Presentation Zen created a thorough review of online photo sites.
Leave a Reply