Search:

Archive for the ‘Howto’ Category

Rox Interview on Blog Squad Radio RE Internet TV

Saturday, May 5th, 2007

Click the triangle to listen to this audio podcast.
Right-click this link to download the MP3 file.
Duration: 34:50 • Size: 8.3 MB

I met Denise and Patsi when I was speaking at the BlogHer Business Conference in NYC a few months ago. They provide great support to small businesses who want to get into new media and [...]

Buying and Selling: Do you have a split personality?

Saturday, December 31st, 2005

Right-click to download this episode.
Duration: 12:06 • Size: 8.3 MB

Traditional thinking held that buyers and sellers were on opposites of the table, and "getting a good deal" meant having a winner and a loser. This leads to a split personality because we are all buyers and sellers.

Discussion Points

Buyers and sellers approach the transaction table [...]

A Picture is Worth a Thousand Dollars

Friday, September 30th, 2005

Right-click to download this episode.
Duration: 9:11 • Size: 4.4 MB

Many businesses are willing to invest time and money in high quality photography for print materials. We think it's just as important for the company web site.

The photos look so good I want to lick 'em. — M Schwartz

Discussion Points

Quality photographs tell us about [...]

Using Your Web Site to Hire and Keep Employees

Sunday, August 28th, 2005

Right-click to download this episode.
Duration: 15:10 • Size: 7.3 MB

In the recent report of Pacific Business News' "Hawaii's Fastest Fifty," 24 business owners stated finding and keeping competent employees was their biggest business challenge. Here are some ways your web site can help.

The Bare Feet opinion is that there is a big difference between hiring [...]

Is Your WiFi Network Secure?

Friday, July 15th, 2005

Right-click to download this episode.
Duration: 8:14 • Size: 3.9 MB

WiFi networks are increasingly popular — at home and in many business locations. Many people still overlook an important security feature: setting the network name and configuring a password. And in some places, the police are onto this!

Discussion Points

Though it's getting harder to find open, unsecured [...]

How To: Do Business in a Knowledge-Based Economy

Tuesday, June 7th, 2005

Click the triangle to listen to this audio podcast.
Right-click this link to download the MP3 file.
Duration: 13:44 • Size: 6.6 MB

Discussion:

Business is fast and global for all of us, thanks to the internet.
The internet makes learning from others much easier than ever before.
An old question remains: how do you know what you don't know?

Here are [...]

Podcasting 4 Newbies

Saturday, May 21st, 2005

Click the triangle to listen to this audio podcast.
Right-click this link to download the MP3 file.
Duration: 10:51 • Size: 5.2 MB

Discussion
A common question we've been getting at our seminars on podcasting is, "Can I add podcasts to my web site?"

The techies already know about blogging, RSS, and how to tag the podcast file. This podcast [...]

Live at the University of Phoenix

Thursday, May 19th, 2005

Click the triangle to listen to this audio podcast.
Right-click this link to download the MP3 file.
Duration: 31:16 • Size: 15.02 MB

Discussion

Mahalo to Steve Schoen for inviting us to speak at the University of Phoenix in downtown Honolulu. Steve - you did a great job on marketing, as we had a full room of very interested [...]

How to: Use Site Structure for Better Rankings

Sunday, March 27th, 2005

Click the triangle to listen to this audio podcast.
Right-click this link to download the MP3 file.
Duration: 10:25 • Size: 4.7 MB

Discussion:

Have a descriptive page title that includes your company name followed by other key descriptors, such as location, industry, and/or key services.
Have at least 100 words of HTML text as high up on the page [...]