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Archive for the ‘Marketing’ Category

The Attention Economy is Free

Tuesday, June 5th, 2007

Additional Formats: Apple TV | iPod | QuickTime | WMV | Mobile

In the Attention Economy (coined by Georg Franck), Fame often comes well before Fortune. Millions of techies and creatives are living out that popular book from the 80's, Do What You Love and The Money Will Follow. Watch this episode to start understanding how [...]

Rox Interview on Blog Squad Radio RE Internet TV

Saturday, May 5th, 2007

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Duration: 34:50 • Size: 8.3 MB

I met Denise and Patsi when I was speaking at the BlogHer Business Conference in NYC a few months ago. They provide great support to small businesses who want to get into new media and [...]

A Picture is Worth a Thousand Dollars

Friday, September 30th, 2005

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Duration: 9:11 • Size: 4.4 MB

Many businesses are willing to invest time and money in high quality photography for print materials. We think it's just as important for the company web site.

The photos look so good I want to lick 'em. — M Schwartz

Discussion Points

Quality photographs tell us about [...]

Business Tips for the Third Millennium

Tuesday, July 12th, 2005

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Duration: 14:12 • Size: 6.8 MB

Roxanne's short list of what's in and what's out when it comes to doing business in the third millennium.

Discussion Points

Intro
Hardly a week goes by that we don't experience a fundamental shift in how business is conducted, or we live our lives. From my vantage point, a [...]

How to: Use Site Structure for Better Rankings

Sunday, March 27th, 2005

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Duration: 10:25 • Size: 4.7 MB

Discussion:

Have a descriptive page title that includes your company name followed by other key descriptors, such as location, industry, and/or key services.
Have at least 100 words of HTML text as high up on the page [...]